PEI Connectors
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PEI Connectors · 2026
PEI Connectors is an initiative of the Greater Charlottetown Area Chamber of Commerce that supports immigrant entrepreneurs and job-seekers in building professional networks and finding their footing in PEI's business community.
With a dedicated marketing team, an active events calendar, and a growing library of client stories, they needed a website that could keep up.
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The Challenge
The challenge was building a platform and structure that their team could actually manage day to day, while leaving room for the program to grow.
Content needed to be easy to update, new stories needed to be publishable without developer involvement, and the site needed to serve distinct audiences including entrepreneurs and job-seekers clearly and without confusion.
What We Built
We built the site in Webflow, setting up CMS structures that put routine updates in their hands from day one. Their stories page functions as a full blog, with individual pages that are easy to share and simple to add to as new client journeys come in.
The services page clearly separates the two client pathways, walking each audience through the process and eligibility in plain language, and the resources page provides each distinct group with specific links for their situation.
And finally, their new team page makes it easy to update their changing team without needing to wait for a development team to make expensive updates.
The Result
We've stayed involved, providing ongoing support as the organization's needs evolve.
For a program that's constantly growing and changing, having a web partner that understands the site and can move quickly when something needs to change matters.
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the entry point
Think we
might be a fit?
Tell us about your project. The discovery call is short, useful, and low-key. You'll know pretty quickly if we're a fit.
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