.avif)
1/2 Price Steaks
.svg)
1/2 PRICE STEAKs · 2026
1/2 Price Steaks is a PEI frozen food retailer with a local following, and a story worth telling.
The original business had closed years earlier, and the goal wasn't just to reopen, but to relaunch as an established brand people remembered and already trusted, and bring it to customers across Canada.
.svg)
Services
E-commerce & Marketing Website
.svg)
tech stack
Webflow CMS, Foxy E-commerce, Stripe, Shippo, custom JavaScript
.svg)
year
2026
.svg)
website
The Challenge
Selling frozen meat online is more complicated than it sounds. Shipping rates vary by province, and PEI delivery breaks into three distinct local zones, each with different pricing. Products come in multiple pack sizes with different weights, which affects what shipping costs. And the checkout needed to feel premium throughout, not like an afterthought stapled onto a nice-looking site.
A standard Webflow e-commerce setup wasn't going to work. The shipping logic alone was complex enough to require more thought. Getting it wrong would have meant incorrect rates at checkout, which is a fast way to lose a customer's trust before they've received a single order.
What We Built
A custom Webflow site built around the Half Price Steaks brand, integrated with Foxy e-commerce to handle what Webflow's native checkout couldn't.
The shipping logic can cover all Canadian provinces through an integration with Shippo, and three PEI local delivery zones, with rates calculated automatically based on where the customer is. A custom pack-size pricing dropdown handles multiple product configurations, calculating the right price and weight for whatever the customer selects. The checkout, side cart, and receipt are fully branded, consistent with the rest of the site throughout.
Product management lives in Webflow's CMS. The 1/2 Price Steaks team can update prices and manage the catalogue themselves, without touching code or waiting on us.
The Result
A full e-commerce operation ready to ship frozen meat anywhere in Canada. Shipping rates that calculate correctly every time. A checkout experience that reflects the quality of the brand rather than undermining it. And a team that owns their product catalogue without depending on their web agency to make changes. (but we’re still around 😉)
The brand is back and ready to grow. This time it can reach anyone.
.webp)
the entry point
Think we
might be a fit?
Tell us about your project. The discovery call is short, useful, and low-key. You'll know pretty quickly if we're a fit.
.svg)
.svg)
.svg)
.svg)