A1 Hot Tubs
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A1 Hot tubs · 2025
Lennie had built A1 Hot Tubs into one of PEI's most trusted hot tub dealers without a website. Word of mouth, a Facebook page, and a reputation for showing up after the sale had done the work for years.
By the time he came to us, the business had outgrown what informal online presence could do for it.
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The Challenge
The challenge wasn't building a website. It was building one that felt like dealing with Lennie, which meant something warm, reliable, and genuinely personal.
And to make it fun, all without much of a visual identity to start from. All he had was a dated logo and a lot of happy customers.
What We Built
We started by developing a visual identity that could carry the warmth of the business into a digital context. From there the site had one job: take the trust Lennie had built through years of personal service and make it visible to someone who hadn't met him yet.
That meant bringing his reviews and track record front and centre, making his most popular products easy to understand, showcasing important information from the manufacturer, and giving visitors a simple way to get in touch with him.
The Result
A site that does what Lennie's reputation already did, and earns the trust of curious visitors before they even meet him.
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the entry point
Think we
might be a fit?
Tell us about your project. The discovery call is short, useful, and low-key. You'll know pretty quickly if we're a fit.
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